Strategic Planning & Messaging
Clarify who you serve, what sets you apart, and how to communicate your value to professional-services buyers and tech-savvy decision makers.
Marketing & Go-To-Market Strategy
Identify the channels, content, and processes that move prospects from awareness to closed-won. Built for small teams with real constraints.
Revenue-Focused Campaigns
Email nurture, demand gen, light ABM, and sales-enablement workflows that turn cold audiences into warm conversations and warm conversations into deals.
Content & Thought Leadership
Translate founder and SME expertise into clear, credible content, from blog strategy to executive social, that builds trust and pipeline.
About Me: Carmela Orsini, Esq.
I am a versatile, agile, jill-of-all-trades with an entrepreneurial spirit. I have a unique blend of legal, technical, and business acumen for effective, compliant, and scalable solutions.
Former small business owner. Recovering attorney (I don’t give legal advice. You wouldn’t want it!)
Some career highlights:
◊ Acquisition: 7x ARR with multiple offers
◊ Series A: Multi-million dollar round
◊ Webby Award, Integrated App Experience
I’ve been a business owner, an angel employee, and everything in between. I love working with startups to build something great!
Who I Work With
I specialize in supporting teams that sell complex products to discerning audiences:
◊ Fintech and financial services tech
◊ ERP, accounting, & back-end automation tools
◊ Legal tech
◊ B2B SaaS for professional services
◊ Early-stage startups building their first repeatable marketing motion
◊ Small businesses that need senior marketing leadership without a full-time CMO hire
If your sales cycles are long, your buyers are skeptical, and your product requires explanation, we’ll get along well.
How I Work
Fractional CMO Support
$175 / Hour
Part-time senior leadership that brings clarity, direction, and execution to lean teams. Most clients start here and range from 2-5 hours per week.
Project-Based Engagements
Custom Quote Per Project
Need positioning for a new website, a GTM reboot, an updated content strategy, or a 90-day demand plan? I take on targeted projects that create immediate momentum.
Advisory
Retainer-Based
Ongoing strategic support for founders or marketing leads who can handle the work but who want expert guidance to maximize the return on their efforts.
Why It Works
1
Deep Experience in Tech Startups
Strong understanding of the nuances in fintech, legal tech, accounting tech, and compliance-driven markets.
2
Built for Small Teams
I create strategies your team can actually execute, not slide decks that collect dust.
3
Collaborative, Not Prescriptive
I work closely with founders, sales leaders, and SMEs to turn expertise into marketable narratives.
4
Radical Honesty
I’m direct, transparent, and candid about what will work, what won’t, and where your marketing is getting stuck.
Carmela brings a wealth of experience and knowledge, with specific expertise in B2B SaaS Marketing. She has made massive strides and immediate impact since joining. She will be our secret weapon in 2026!
-A Current Client
Let’s Get to Work!
Let’s build the marketing function you’ve been missing. Whether you’re preparing for a launch, smoothing out a choppy pipeline, or trying to scale without wasting budget, I can help.