Strategic Planning & Messaging
Clarify who you serve, what sets you apart, and how to communicate your value to professional-services buyers and tech-savvy decision makers.
Marketing & Go-To-Market Strategy
Identify the channels, content, and processes that move prospects from awareness to closed-won. Built for scaling teams with real constraints.
Revenue-Focused Campaigns
Email nurture, demand gen, ABM, and sales-enablement workflows that turn cold audiences into warm conversations, and warm conversations into deals.
Marketing Communications & Brand Visibility
Thought leadership, social strategy, PR, email marketing, websites, and content that builds an audience, creates brand loyalty, and establishes credibility.
About Me: Carmela Orsini, Esq.
I am a versatile, agile, jill-of-all-trades with an entrepreneurial spirit. I have a unique blend of legal, technical, and business acumen for effective, compliant, and scalable solutions.
Recovering attorney (I don’t give legal advice. You wouldn’t want it!)
I’ve led marketing through a 7x-ARR acquisition with multiple competing offers, so I know what a marketing function needs to look like when a company is heading toward a sale, and what buyers actually scrutinize.
Career highlights:
◊ Led marketing through an acquisition at 7x ARR, with multiple competing offers
◊ Built the marketing function behind a multi-million-dollar Series A raise
◊ Webby Award, Integrated App Experience
I’ve been a business owner, an early operator, and everything in between, and I bring that range to companies scaling toward their next milestone: a raise, an acquisition, or simply a stronger market position.
Who I Work With
I specialize in supporting companies that sell complex products to discerning audiences:
◊ Fintech and financial services tech
◊ Accounting & back-end automation tools
◊ Legal tech
◊ B2B SaaS for professional services
◊ Growth-stage SaaS companies scaling toward a raise or an exit
◊ PE-backed portfolio companies improving marketing performance as part of a value creation plan
If your sales cycles are long, your buyers are skeptical, your product requires explanation, and your marketing needs to hold up under real scrutiny, we’ll get along well.
How I Work
Growth Retainer
Senior marketing leadership scoped for lean, focused execution: the right fit when you need clear strategy and steady hands-on support without a full-time hire. A solid starting point for companies building out their marketing function.
Scale Retainer
A deeper level of involvement for companies actively growing their pipeline and market presence: more execution capacity, more campaign ownership, and closer collaboration on the metrics that matter most as you scale.
Embedded Retainer
The closest thing to a full-time CMO without the full-time cost. I get fully integrated with your team, owning strategy, execution, and reporting end to end: my recommendation for companies serious about scrutiny-ready marketing.
Advisory
Ongoing strategic support for founders or marketing leads who can handle the day-to-day work themselves but want expert guidance to sharpen decisions and maximize the return on their marketing efforts each quarter
Project-Based Engagements
Have a one-off need: website copy, an annual marketing roadmap, a GTM reboot, or a 90-day demand plan, that you’ll hand off to your team to execute? I scope these as individual projects, with senior strategic input and no ongoing commitment.
Why It Works
1
Deep Experience in Scaling Tech Companies
Strong understanding of the nuances in fintech, legal tech, accounting tech, and compliance-driven markets.
2
Built to Scale With You
I create strategies your team can actually execute, not slide decks that collect dust.
3
Collaborative, Not Prescriptive
I work closely with founders, sales leaders, and SMEs to turn expertise into marketable narratives.
4
Radical Honesty
I’m direct, transparent, and candid about what will work, what won’t, and where your marketing is getting stuck.
Carmela gave one of our portfolio companies, a growth-stage business well beyond the startup phase, senior marketing leadership without the commitment of a full-time hire. As our fractional marketing leader, she built and executed a full-funnel strategy spanning growth, lifecycle, content, and demand gen, taking our marketing from an afterthought to a material driver of pipeline. She’s a true full-stack marketer and operator: fast, sharp on strategy, and just as strong in execution.
Maureen Sarewitz, Operating Partner at Polaris Growth Fund
Carmela brings a wealth of experience and knowledge, with specific expertise in B2B SaaS Marketing. She has made massive strides and immediate impact since joining. She will be our secret weapon in 2026!
-Anonymous Client
Let’s Get to Work!
Let’s build the marketing function that holds up as you scale. Whether you’re prepping for a raise, tightening up before a sale, or trying to grow without wasting budget, I can help.